Braintrust’s social media following and presence has increased by over 2,000% in the past 4 months. In order to engage more effectively with these audiences, share the Braintrust mission and story, and increase brand awareness, we need help. Additionally, as a user-owned network, the community needs to be more deeply involved in what we produce and do on social media. We need to build a Social Media Ambassador Program to enable the community to take ownership over the Braintrust social media presence, and we need the infrastructure to measure program effectiveness.