A-0001 Program Manager for Social Media Ambassadors
Publication Date: January 12, 2022
Call for proposals for the MVP Wave closes at 11:59pm PT on January 26, 2022.
About this Grant
Type: Strategy, Project Management
Mentor: Kat Cooper, Brand Marketing Manager, Freelance Labs
Project Length:
8 weeks
Estimated 120 hours
Start: February 21, 2022
End: April 18, 2022
Compensation $10,000
Option 1: 50/50 Split USDC to BTRST
Option 2: 70/30 Split USDC to BTRST
The amount of BTRST will be determined based on the USD value of the grant (30 day trailing average USD price of token at time of grant issued). Add’l FAQs for compensation can be found here.
About the Project
1. What is the Problem or Opportunity?
Braintrust’s social media following and presence has increased by over 2,000% in the past 4 months. In order to engage more effectively with these audiences, share the Braintrust mission and story, and increase brand awareness, we need help. Additionally, as a user-owned network, the community needs to be more deeply involved in what we produce and do on social media. We need to build a Social Media Ambassador Program to enable the community to take ownership over the Braintrust social media presence, and we need the infrastructure to measure program effectiveness.
Project Evaluation: Ambassador Projects Evaluation Framework Focus Area: Marketing
2. Why now?
Now that the BTRST token is public and grants programs are launching, it’s time to double-down on community-led efforts to further decentralize control on Braintrust. And that includes social media, one of the most common ways that people interact with our brand.
3. Project Overview
3a. High-Level Requirements
Build a team of dedicated Community Social Media Ambassadors who take ownership over the Braintrust social media presence and create a systemized program for content creation, reactive posting, objection handling, UGC collection, and trend or conversation-jacking on social media. Create the Ambassador program infrastructure to measure effectiveness.
3a. High-Level Requirements Build a team of dedicated Community Social Media Ambassadors who take ownership over the Braintrust social media presence. Build a program structure Outline an Ambassador recruitment strategy Recruit and onboard Ambassadors Measure program effectiveness
Create a systemized program for content creation, reactive posting, objection handling, UGC collection, and trend or conversation-jacking on social media. Build clear requirements and guidelines for Ambassador contributions Create measurement capabilities to determine effectiveness
3b. Refining Requirements
Your proposal should expand on what is written above by listing concrete methods to achieve the aforementioned goals, propose (if needed) an appropriate timeline, and constantly make program improvements.
4. Milestones & Checkpoints
Week 1: Build a program infrastructure plan including how success will be measured and an Ambassador recruitment strategy.
Week 2: Begin recruiting the first cohort of Ambassadors and setting up necessary systems and guidelines.
Week 3: Recruit and onboard Ambassadors.
Week 4: Recruit and onboard Ambassadors.
Week 5: Recruit and onboard Ambassadors.
Week 6: Conduct program evaluation and measure success, suggest and make program improvements for the second cohort.
5. What is success?
Goaled against program infrastructure built and number of Ambassadors enrolled and active.
Get the first cohort of 10+ Social Media Ambassadors up and running for at least 4 weeks
5 social media content contributions per Ambassador per week (can be UGC, net-new content, trend-jacking, objection handling, or reactive posting)
Increase average engagement on Twitter posts by 1%
Own objection handling for spammy or negative talk
Result in continuous community contributions
The Contributor
This grant is available to any Level 1 - Level 3 Braintrust Contributor. You will be asked to submit your Discord username in your application to verify contributor status.
This project requires:
A project/program manager with lots of experience in people management and strategic skills to build an Ambassador program from the ground up.
Strong organizational and communication skills.
Strong analytical skills.
Recruitment experience is a plus.
The best contributors to the Braintrust project...
Have a strong sense of commitment to the Braintrust platform and their fellow community members who will benefit from their contributions.
Are proactive, clear and concise communicators that keep mentors updated frequently with wins, challenges, and blockers.
Take ownership of their work, and embody a “figure it out” mentality that is driven by their desire to make Braintrust the best network.
Are strong project managers who identify challenges and communicate solutions early and often. They appreciate that the mentors are there to guide their work, not manage the project. Strive to raise the bar and know that quality of output is incredibly important.
They will act as stewards to the Braintrust brand leveraging the brand style guidelines, tone and voice guidelines, and writing rules to uphold the brand standards.
Bring remarkable ideas to life, building moments and experiences that stop someone in their tracks.
About the Selection Process
Applicants will receive Y/N feedback from the Proposal Admins on moving onto the next step in the process within 2 business days of submission.
Additional Notes about Projects in the Grant Program:
Grant compensation includes both the time and materials needed to complete the project. A portion of the grant can be requested up front to cover material costs. These expenses are approved by the Grants committee.
All projects are completed open source for the benefit of the community. All grants have an expectation of thorough and public documentation that can be used by future contributors that want to enhance / improve upon past efforts, document process and how-to, FAQs.
Grants require a 1 year service agreement (up to 10 additional hours) to accommodate bug fixing, updates to libraries, etc.
There is a formal process by which the Grants Committee and/or Grantee can request a change to the scope/ compensation/timelines of this project. The changes must be agreed upon by both parties.
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