A-0004 Reporting Dashboard: Social Media Analytics
Call for Proposals Publication Date: January 12, 2022
Publication Date: January 12, 2022
Call for proposals for the MVP Wave closes at 11:59pm PT on January 26, 2022.
About this Grant
Type: Analytics
Mentor: Kat Cooper, Brand Marketing Manager, Freelance Labs
Project Length:
3 weeks
Estimated 40 hours
Start: February 21, 2022
End: March 14, 2022
Contributor Type
Individual
Team
Compensation $5,000
Option 1: 50/50 Split USDC to BTRST
Option 2: 70/30 Split USDC to BTRST
The amount of BTRST will be determined based on the USD value of the grant (30 day trailing average USD price of token at time of grant issued). Add’l FAQs for compensation can be found here.
About the Project
1. What is the Problem or Opportunity?
Braintrust has grown a very large social media following and is building a strong reputation in the future of work and Web3 spaces. We currently lack the social media analytics capabilities to understand how our content is resonating with our large audiences on Twitter, YouTube, and LinkedIn on the Braintrust accounts and co-founder accounts. Without this capability, it is very difficult to tailor our content to the needs and interests of these followings, to understand what folks are engaging with, and make informed decisions to improve our strategy, grow our followings, and increase engagement to ultimately drive brand awareness.
Project Evaluation: Ambassador Projects Evaluation Framework
Focus Area: Marketing
2. Why now?
Our social media following has increased at incredible rates. All Twitter accounts went from 10k or fewer followers to 140k followers, and the Braintrust YouTube went from 1k to 80k subscribers. Coupled with above-average industry engagement rates (roughly 4x the average at 4% on Twitter and more than 20k hours of watch time on Youtube in the past 90 days). It’s important to capitalize on this major jump and immediately engage with these individuals to continue building brand faith and awareness with broader audiences.
3. Project Overview
Build a social media analytics dashboard (or several) using the tools at our disposal to enable accurate measurement of our social media performance and empower data-driven decision-making. Existing tools in our arsenal include:
Hubspot: Social media reporting
Keyhole: Professional plan (custom set up includes 10 profile trackers and 5 social listening trackers, which include 5 keywords and 10,000 posts each)
Shield: Creator plan
YouTube: Standard analytics
Google Analytics
Hubspot: Social media reporting
3a. High-Level Requirements
Set up an analytics dashboard(s) within existing tools (preferred) or within Google Data Studio (if existing tools cannot solve this challenge) that provides insights into Braintrust Twitter, LinkedIn, and Youtube accounts as well as Twitter and LinkedIn accounts for both Co-Founders, Adam Jackson and Gabe Luna-Ostaseski. The dashboard should allow us to see:
Impressions
Follower growth
Post engagement
Mentions Brand sentiment
Branded hashtag performance
Social listening for relevant Web3, Future of Work, etc. topic trends we can capitalize on by joining the conversation and sharing perspective
Audience demographics including identifying followers who carry a high following themselves (the idea being to prioritize engagement with high-traffic accounts)
Social traffic metrics
Top performing posts, worst performing posts
Clear takeaways on how we can improve growth and engagement including best time to post, best post formats, successful content types/themes, etc.
Post scheduling capabilities
Specifically, we are looking for dashboards with the best, clearest visualizations to help us see growth over time and make optimizations on our content. Examples of insightful visualizations in various tools:
Clear audience demographics in Sprout Social
Clear post optimization suggestions for time, date, length, etc. in Keyhole
Topic trends over time in Keyhole
Clear follower growth in Keyhole
3b. Refining Requirements
Your proposal should expand on what is written above by providing any additional measurement or analytics capabilities that might help us grow and engage our followings. It also should provide a clear idea of how you plan to build these dashboards and what you anticipate they will look like.
4. Milestones & Checkpoints
All contributors will be expected to record a 1-minute summary video to be shared with the community in the monthly Growth Reports video.
Weeks 1:
Dive into existing tools, evaluate the best solution for displaying clear insights into account performance. Align on what data to analyze and display. Spec out each dashboard to be built.
Week 2:
Build and QA dashboard(s).
Week 3:
Utilize completed dashboard to run comprehensive analysis on current social media performance, provide recommendations for improvement based on insights. Train the social media team on how to use the dashboard.
5. What is success?
Success means having a single (or multiple) dashboard that enables the team to measure all the aforementioned performance metrics. It also means providing a dashboard solution that can be used to drive real data-driven results to improve social media growth and engagement.
The Contributor
This grant is available to any Level 1 - Level 3 Braintrust Contributor. You will be asked to submit your Discord username in your application to verify contributor status.
This project requires:
An individual with thorough knowledge on social media analytics and tools to best understand account performance
Strong data analytics skills and experience with brand monitoring and social listening
Ability to work on backend tools and connect to social platform APIs (If custom dashboard is deemed needed) An analyst with expertise in building custom dashboards in Data Studio, including data visualizations
The best contributors to the Braintrust project:
Have a strong sense of commitment to the Braintrust platform and their fellow community members who will benefit from their contributions.
Are proactive, clear and concise communicators that keep mentors updated frequently with wins, challenges, and blockers.
Take ownership of their work, and embody a “figure it out” mentality that is driven by their desire to make Braintrust the best network.
Are strong project managers who identify challenges and communicate solutions early and often. They appreciate that the mentors are there to guide their work, not manage the project.
Strive to raise the bar and know that quality of output is incredibly important. They will act as stewards to the Braintrust brand leveraging the brand style guidelines, tone and voice guidelines, and writing rules to uphold the brand standards.
Bring remarkable ideas to life, building moments and experiences that stop someone in their tracks.
About the Selection Process
| Schedule | Date |
|---|---|
Call for Submissions | January 12, 2022 |
Submissions Close | January 26, 2022 |
Last day for interviews | February 11, 2022 |
Selection Date | February 16, 2022 |
Offer Acceptance Date | February 18, 2022 |
Project Kickoff | February 21, 2022 |
Applicants will receive Y/N feedback from the Proposal Admins on moving onto the next step in the process within 2 business days of submission.
Additional Notes about Projects in the Grant Program:
Grant compensation includes both the time and materials needed to complete the project. A portion of the grant can be requested up front to cover material costs. These expenses are approved by the Grants committee.
All projects are completed open source for the benefit of the community. All grants have an expectation of thorough and public documentation that can be used by future contributors that want to enhance / improve upon past efforts, document process and how-to, FAQs.
Grants require a 1 year service agreement (up to 10 additional hours) to accommodate bug fixing, updates to libraries, etc.
There is a formal process by which the Grants Committee and/or Grantee can request a change to the scope/ compensation/timelines of this project. The changes must be agreed upon by both parties.
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